Participation in the ABF Franchising Week 2017






The 2nd edition of the Franchising Week the Brazilian Franchising Association (ABF) takes place from June 19 to June 24, 2017, in Sao Paulo, Brazil. This is the main meeting of the Brazilian franchise market and the largest event of its kind in Latin America.

ABF Franchising Week provides a week of immersion in the franchising universe, bringing together eight events that correspond to the main congresses, seminars and symposiums in the segment. The events will feature some of the leading speakers and industry leaders in Brazil, with current and strategic content.

Baril Advogados will be once again represented in this important event. Partners Márcio Brito, Alysson H. Oikawa, Mayra Turra Vicentini e Marcelo Bromberg will be present in the 26th ABF Franchising Expo and in the traditional ABF Legal and Business Management Symposium.

Held from June 21 to 24, the ABF Franchising Expo is the main showcase of the national franchise market. In this 26th edition, the ABF Franchising Expo brings 400 exhibiting brands, with an expected audience of about 65,000 visitors.

On Friday 23, the ABF Legal and Business Management Symposium will bring fundamental themes for the Brazilian franchising. The keynote address will focus on “Labor legislation and its impacts on franchising”. The symposium will also have 11 round tables on important topics in the sector, among them: Recovery of credit in franchises: legal tools; Variable remuneration models applicable to franchising; Compliance: good management and business and digital marketing: legal aspects.

Created in July 1987, ABF is a non-profit organization whose mission is to disseminate, defend and promote the technical and institutional development of the modern franchise business system. It has more than 1000 members, divided between franchisors, franchisees and collaborators who, in recent years, have been organizing and participating in various actions for the development of the system in Brazil. More information about ABF and its objectives may be found at:

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